Middle C Music Named One of the World's Top 100 Music Stores

Written by Myrna on Wednesday, 20 May 2015. Posted in Myrna's Blog, What's New at Middle C

Honored By NAMM for the Third Year Since 2012

Middle C Music in Washington DC has been named one of the world’s Top 100 musical instrument and product retailers for the third time. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present Middle C Music with the Top 100 honor during the industry’s upcoming trade event, Summer NAMM in Nashville.

11070905 10152903411117507 3552149386116191634 nThe Top 100 designation recognizes:

  • A demonstrated commitment to exceptional customer service
  • Proven community advocacy and support for for music education
  • An exemplary retail experience worth returning for and recommending to others
  • Merchandising and marketing tactics that encourage repeat sales
  • Sound planning for future success, employing marketing and training initiatives
  • Engaging and effective use of web and social media

Middle C Music is also under consideration to receive the Dealer of the Year award, NAMM’s highest honor for retailers, and seven other “Best of” awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 10 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100. Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers.

“The music retailers honored with NAMM’s Top 100 Dealer status are those working hard to create positive musical experiences for everyone from those just learning to experienced musicians,” said Joe Lamond, president and CEO of NAMM. “Middle C Music is an important ambassador for making music in our nation's capital and exemplifies the passion for making music that unites us all.”

About the Author


MyrnaMyrna Sislen is the owner of Middle C Music. In 2002, under the store’s previous owner, sales were slow and the store was within one week of closing. Then, local classical guitarist and George Washington University professor Myrna Sislen entered the picture.

It was a Thursday and she was working out at the health club across the street. Leaving her kick boxing class, Sislen ran into another local musician who mentioned that the store was closing. He said, ‘Do you know what she’s asking for it?’

It had never occurred to Sislen to ask. He told her the figure, and she thought “man, I could write a check for that- that’s not very much.” She signed the papers the following Friday.

Sislen’s goal was to make the store into a community—the Middle C Family. Twelve years later, it is more than that -- a draw for the region tucked into an office complex. Middle C Music now serves 400 students a week, 40 to 50 percent of whom are adults, and supports 20 teachers and numerous employees.

Over her twelve years as store owner, Myrna Sislen has doubled the size of the store, transforming Middle C Music into a comfortable, safe and nurturing neighborhood destination for musicians and music lovers of all stripes.